Workshops
People don’t learn this by being told.
Practical, energetic and highly participative sessions. Teams bring real material, whether a pitch, a town hall or a strategy story, and leave with it rebuilt, tested and better.
Two frames used throughout
Setup → Shift → Outcome
The shape of anything worth listening to. Establish the world, move it, then make clear what that means for the people in the room.
Customer · Challenge · Context · Change · Consequence
A working checklist for commercial storytelling. Used lightly, in the room, when a pitch needs a spine.
Themes
Assembled to fit the team, not the brochure.
Audience-first communication
Start with the change you need in their head, not the content you own.
Customer-first pitching
Pitches built around the customer's problem rather than your capability deck.
Storytelling
Narrative as a working mechanism for attention and meaning, not performance.
Message architecture
One idea, load-bearing, with everything else supporting it.
Structure & attention
Where attention goes, when it drops, and how shape rescues it.
Challenge, context, consequence
Making the stakes visible so people can act, not just nod.
Delivery & confidence
Presence built on clarity and preparation rather than performance tricks.
Humour
Timing, economy and surprise, used professionally and sparingly.
Formats
How it usually runs.
Group sizes, pricing and travel are agreed case by case. [Editable placeholder]
- Half day
- One team, one focus. Usually pitching or presenting.
- Full day
- Rebuild real material end to end, then run it live.
- Programme
- Multiple sessions with practice, coaching and reinforcement between.