Ideas

Essays, observations and frameworks.

Working notes on how communication actually behaves, written for people who have to stand up on Tuesday and be understood.

Essay · Coming soon

Why most presentations start in the wrong place

The first decision you make about a talk is usually the one you never notice making, and it quietly determines everything that follows.

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Essay
Nobody cares about your story
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Essay
The difference between information and communication
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Observation
What stand-up comedy teaches you about PowerPoint
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Essay
Why clarity isn't enough
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Observation
The audience doesn't know what you meant
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Framework
The architecture of a good explanation
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Essay
The curse of knowing too much
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Framework
Setup, Shift, Outcome
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Essay
Communication is the deliberate design of recognition
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Video

Short pieces to camera, talk excerpts and the occasional clip from a stage or a club.

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Signal & Story

The principles, tools and ideas behind Ian’s approach to communication.

These essays are the visible surface of a larger body of thinking. If you want it applied rather than read, that’s usually a workshop.